Overreact much?

http://www.buffalorising.com/2012/01/wegmans-runs-alec-baldwin-commercials-then-stops-then-starts-again.html

Wegmans took overreacting to new heights this week by pulling ads featuring Alec Baldwin and his amazing cancer-crusading mom from its local TV commercials. All because of feedback from 25-30 people. (Not sure why the range was given. Its just as easy to count to 30 as it is 25...so I'll make the safe bet that the real number was less than 25.)

These folks apparently took offense after news hit the wires that Alec was escorted from a plane for refusing to turn off his cell phone while engrossed in a Words with Friends game. (As a Words with Friends addict, I can relate.)

By all accounts he was gentlemanly in his refusal and willingly left the plane.

Let's remember, Alec is the guy who took Wegmans to new levels of fame by touting the store's iconic status in Syracuse on the Letterman show. Not to mention the fact that he has helped raise countless amounts of cash for his mom, Carol's foundation that operates locally, showing he counts as one of the good guys.

Imagine the hurt Wegmans caused Alec's mom who strolled proudly through the aisles of the store with her son in the ads. And why so illogically alientate a family that does so much for the community - not to mention the good they have done for the Wegmans brand? 

Then, the store reversed itself yesterday by reinstating the ads after an online petition of justifiably angry Baldwin lovers.

Not the best week for Wegmans. And while it righted its wrong, I'm sure it has left a lasting bad taste in the mouths of two of its biggest  cheerleaders.

I think the Baldwins deserved better from the family-owned and operated grocery mega-store. I betcha Wegmans will weigh all sides of future issues more carefully. And I applaud the people who came to the Baldwins defense. Another reason I love Syracuse. Just sayin'....